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Curated Processes for Customised Solutions

Hands-on strategic engagements to set direction and catalyse growth.

Comprehensive Paradigm of Brand & Business Outlook

A thorough 3-stage process to ensure no stone is left unturned to deliver truly transformational impact.

Diagnosis

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Development

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Deployment

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Diagnosis

We pore over internal and external information to understand the business story so far, and the  role of the Brand in it, before charting the way forward

Brand Audit

A 360° evaluation of the brand to identify key strengths to leverage and soft spots to address

Serves as the ground work for a brand refresh

Category Mapping

Evaluating direct and indirect competition, to define the competition landscape

Identify the Brand’s potential scope of play in the immediate and extended time frame

Sentiment Analysis

Consumers immersions to understand their motivations and attitudes towards the brand

Market and trade visits to get a first hand account of the on-ground business realities

Development

We work with consumers, trade partners and you as Brand Leaders to co-create the ideal Brand Strategy and set-in place short & long-term objectives to win in the marketplace.

Brand Cornerstones

Our flagship exercise to position the Brand and lay a strong foundation to build the legacy on.

Go-to-Market Planning

Define the ‘Right To Win’, ‘Where To Play’ & ‘How To Win’ with the consumers  & in the market.

Pricing Strategy

Define the immediate and long term approach to pricing benchmarked vs competition to reflect the right Brand positioning.

Deployment

This is where the rubber hits the road. With the blueprint in place, we engage with the stakeholders and various agencies to enable execution and keep a close watch to tweak and adapt tactics to maximise impact.

Campaign Planning & Evals

An integrated communication plan to deliver pre-defined marketing objectives & timelines.

Innovation Pipeline

Streamlined flow of new products / services based on strong consumer insights.

4-2-1 Marketing Plan

An extensive rolling 3-year marketing calendar in progressive detail by the quarter

Testimonial

Sharan and his team are really the best minds to work with when it comes to brand solutions. Their strategic thinking was grounded in reality. It was a pleasure working with them and we look forward to doing more great work with them soon.

Nilay Mehrotra & Raj Garg,
Co-Founders

Sharan helped us understand the market, articulate our vision, and also leverage our International legacy to create a winning proposition that works across markets. We proudly recommend Vitral to all.

Dip Desai,
Managing Director

Engaging with Vitral has helped strengthen our strategic approach to projects and has benefitted our clients immensely with the clarity on how to build their brands. Sharan’s wide experience also helps us speed up execution with sharp and insightful briefs.

Manan Vora,
Partner & Co-Founder

Sharan brings not just the tools and skills but also the wisdom and real world experience of having built strong brands. If you’re in the business of brands, we definitely recommend you work with Vitral.

Nataraj Lakshamanan,
Director

Sharan worked with us more as a partner and pushed us to make decisions we otherwise might not have. That helped us progress more in that one week than in months previously. The output gave us clarity not just on the brand, but also on our operations.

Vinay Chauhan,
Co-Founder & Director

Sharan opened up a whole new dimension of brand thinking for us. He challenged us to dig deep and helped chisel our vision into a robust Brand Strategy. We’d happily recommend Vitral to all entrepreneurs.

Krishna Swetha,
Founder – Lifestyle Brand