Vitral Brand Workshops
Proven, Effective & Efficient interventions to unlock potential.
Brand Cornerstones
Our flagship workshop is designed basis extended consumer research and marketing models to set the guardrails for your Brand Building journey.
Brand Cornerstones
Our flagship workshop is designed basis extended consumer research and marketing models to set the guardrails for your Brand Building journey.
- Articulating the its core essence
- Understanding the Target Audience
- Positioning the Brand vs competition
- Shaping the Brand Personality
- Constructing the Core Messaging Framework
The Brand Cornerstones document is the customised handbook to guide all marketing decision making on your Brand.
Evaluating direct and indirect competition, to define the competition landscape
Identify the Brand’s potential scope of play in the immediate and extended time frame
Consumers immersions to understand their motivations and attitudes towards the brand
Market and trade visits to get a first hand account of the on-ground business realities
Development
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We work with consumers, trade partners and you as brand leaders to co-create the ideal Brand strategy and set short & long term objectives that will deliver the business a competitive advantage.
Go-To-Market Strategy
This the execution manual for the brand in the market across channels and in marketing across channels.
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Testimonial
Sharan and his team are really the best minds to work with when it comes to brand solutions. Their strategic thinking was grounded in reality. It was a pleasure working with them and we look forward to doing more great work with them soon.
Sharan helped us understand the market, articulate our vision, and also leverage our International legacy to create a winning proposition that works across markets. We proudly recommend Vitral to all.
Engaging with Vitral has helped strengthen our strategic approach to projects and has benefitted our clients immensely with the clarity on how to build their brands. Sharan’s wide experience also helps us speed up execution with sharp and insightful briefs.
Sharan brings not just the tools and skills but also the wisdom and real world experience of having built strong brands. If you’re in the business of brands, we definitely recommend you work with Vitral.
Sharan worked with us more as a partner and pushed us to make decisions we otherwise might not have. That helped us progress more in that one week than in months previously. The output gave us clarity not just on the brand, but also on our operations.
Sharan opened up a whole new dimension of brand thinking for us. He challenged us to dig deep and helped chisel our vision into a robust Brand Strategy. We’d happily recommend Vitral to all entrepreneurs.
