Days that do the
work of months.

Fast, purposeful sessions, each one built around a specific outcome. No waiting on long research cycles, no agency process, no six-month engagement. You get in, you work, you walk out with something tangible.

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C-L-I-C-K Shopper Marketing

How to convert every retail touch point into a brand growth engine.

Most purchase decisions happen at the point of sale, not because of advertising, but because of what the shopper sees, feels, and decides in the seconds they spend at the shelf. If your brand isn’t winning that moment, no amount of above-the-line spend will fix it. C-L-I-C-K teaches your team to decode shopper behaviour across every retail channel and design interventions that turn each touch point into a growth driver.

WHAT YOU GET

A channel-specific shopper activation plan built on how your shopper actually shops, not how you hope they do.

2 days field prep + 1 day interactive workshop with market runs
For brand and trade stakeholders | Max 20 participants

Go-To-Market Sprint

A one-day session to set channel priorities and define what the brand must achieve from each.

Not all channels deliver equally for every business. A channel that drives volume for one brand can erode margins for another. Understanding where your brand’s real opportunity lies, and setting clear priorities by channel, is the first step to a go-to-market that puts effort where it pays. The Go-To-Market Sprint gets your sales and marketing leadership aligned in one focused day. The team stops spreading effort across everything and starts winning where it matters.

WHAT YOU GET

A Go-To-Market Playbook. Right To Win. Where To Play. How To Win. In that order, with your team’s names against each action.

2 days prep with key stakeholders + 1 day interactive workshop
For KAMs, channel heads and branch/zonal heads | 15 to 20 participants

Precision Positioning

One brand story your leadership, brand team and agency all tell the same way.

Your leadership team has one view of the brand. Your brand managers have another. Your agency has a third. Each is working from their own version of what the brand should be, which is why messaging scatters and execution drifts.

Precision Positioning is the one VBE workshop built to force decisions. Your leadership, brand team and agency partners work through it together. Using our frameworks and your team’s experience, we put the consequences of every brand direction on the table, so decisions get made on the day instead of deferred.

WHAT YOU GET

A one-page messaging framework that serves as the single source of truth for every brand decision, from pack design to agency brief to trade communication.

3-hour prep call with key stakeholders + 1 full day workshop
For leadership, brand management and agency partners | Max 12 to 15 participants

Capability Building

Customised programs for teams in transition.

When a manager goes from sales to marketing, or from modern trade to general trade, they carry deep expertise in what they know and a blind spot in what they don’t. Bringing them up to speed on a new function quickly, so they hit the ground running rather than learn through expensive trial and error, is what Capability Building is designed for.

We also help businesses create historical brand archives and knowledge hubs, so institutional learning compounds rather than walking out the door every time someone changes roles.

When Capability Building Makes Sense

Sales to marketing transition. Bringing a high-performing sales professional up to speed on brand thinking, consumer insight and campaign planning in double-quick time.

Marketing to sales transition. Helping a brand manager understand trade dynamics, outlet economics and what really drives sell-through at the shelf.

Channel transition within sales. Going from GT to MT, or from MT to eCom, requires a different set of mental models and execution habits.

Building institutional memory. Creating brand archives and knowledge hubs so the business compounds its learnings and avoids repeating the mistakes of the past.

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Ready to Start?

A full day with the right questions is worth six months of going around in circles.

Every workshop begins with a short scoping call. We understand where your team is, what needs to be decided, and which session fits best. No proposal until we both know it makes sense.

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