At Our Core
We’re Growth Catalysts To Emerging FMCG Businesses
At Our Core
WE’RE GROWTH CATALYSTS TO EMERGING FMCG BUSINESSES.
We simplify and systemise Brand Building to ensure Emerging Businesses build Super Brands that are empowered to challenge and win against even their largest competitors, without splurging money on advertising.
Brand Growth Consultant
Sharan is an award-winning marketer with over 17 years’ experience in the global FMCG industry. He has worked in sales, innovation and brand-building with P&L responsibilities across multiple categories and geographies.
Cadbury, Tang, Oreo, Godrej, Harpic, Lysol & Henkel, are some of the popular brands he has worked on. Thanks to his extensive experience, Sharan has learnt that when a business becomes a brand is when true value creation begins.
He is now on a mission to arm emerging business owners & custodians with the Brand Building mind set, so they can accelerate their businesses growth, profitably and take on any competition.
Our Rock and Roll
With more than 20 years of experience we can
deliver the best product design.
Not just your regular
design agency
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MISSION 10K SUPER BRANDS
At Vitral, we’re on a mission to enable Ten Thousand emerging FMCG businesses build their own ‘Super Brands’.
This is an ambitious undertaking to change the way businesses are built, by transforming them into thriving hubs of value creation.
We have a simple idea: Brand Building is less about the money and more about the mindset.
We work with you to instil this mindset within your business and back it up with insights, systems and processes to build 'Super Brands'.
Any brand that is eponymous with its category in the market of operation is a 'Super Brand'
Businesses tracking to an Annual Recurring Revenue ≥ ₹25crs (or $25mn) and on a growth trajectory.
Sound too simplistic? That's because Brand Building is simple.
Not easy, but simple and common sensical.
WELCOME TO YOU SUPER BRAND!
The future ofdesign starts with you
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We make the magic happen every day
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Exceeding Expectations
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Our Magic Team
With more than 20 years of experience we can
deliver the best product design.
Not just your regular design agency
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“Working with Veritas took us from being just
normal to be awesome...”
ceo Twitter
“We help companies like yours to achieve their maximum with the lowest cost.”
Let's Work Together
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Our Values
Our business principles are elemental to who we are and give you a glimpse into what you can expect when working with us.
Hands-on
We have a bias for action. We work hands on and in the field with your teams. Frankly, we wouldn't have any other way.
Curious
We don't have all the answers. Usually we don't have any. We seek them out meticulously, with probing, insightful questions.
Direct
We believe sugar-coating details delays action. The faster we accept reality, the faster we can act and move ahead.
Enabling
We look to simplify strategy so as to enable execution. Your teams & agencies will love us for the clarity we provide.
Empathetic
Having been marketers ourselves, we get your pressures. We focus on providing practical & actionable inputs vs idealistic designs.
Simple
We do not use scary jargon or complex models. We keep things simple and base them on common sense, for ease of execution.
Testimonial
Sharan and his team are really the best minds to work with when it comes to brand solutions. Their strategic thinking was grounded in reality. It was a pleasure working with them and we look forward to doing more great work with them soon.
Sharan helped us understand the market, articulate our vision, and also leverage our International legacy to create a winning proposition that works across markets. We proudly recommend Vitral to all.
Engaging with Vitral has helped strengthen our strategic approach to projects and has benefitted our clients immensely with the clarity on how to build their brands. Sharan’s wide experience also helps us speed up execution with sharp and insightful briefs.
Sharan brings not just the tools and skills but also the wisdom and real world experience of having built strong brands. If you’re in the business of brands, we definitely recommend you work with Vitral.
Sharan worked with us more as a partner and pushed us to make decisions we otherwise might not have. That helped us progress more in that one week than in months previously. The output gave us clarity not just on the brand, but also on our operations.
Sharan opened up a whole new dimension of brand thinking for us. He challenged us to dig deep and helped chisel our vision into a robust Brand Strategy. We’d happily recommend Vitral to all entrepreneurs.
