THE 6 STAGE QUIZ
WHICH STAGE IS YOUR BUSINESS REALLY IN?
Every consumer business evolves through the same six stages. Most entrepreneurs can’t tell which one they’re in, and many are working as if they were in a different one. Find out both in seven minutes.
TAKE THE QUIZ
Answer for your business as it is today. We’ll tell you the stage you’re in, the stage you’re working like, and what to fix first.
- It’s free
- Takes about seven minutes
- A four page report on your business
HOW THE QUIZ WORKS
31 questions across three areas. There are no revenue cut-offs, because the stage a business is in has nothing to do with its size.
WHAT YOU REALLY SELL FOR
How much of what you sell goes at full price? Is profit keeping pace with sales, or are you borrowing to stand still?
WHY CUSTOMERS CHOOSE YOU
Do orders come when customers ask, or when a scheme launches? Would they stay if a cheaper brand turned up tomorrow?
WHERE YOUR MONEY GOES
Are you investing for the stage you’re in, or the one you hope to reach? New categories, new markets and bigger teams all leave a trail.
ARE YOU BUILDING FOR THE BUSINESS YOU HAVE?
SEE THE STAGE YOU’RE IN AND THE STAGE YOU’RE WORKING FOR.
Most consumer businesses don’t stall for lack of effort. They stall because they’re working for a stage they haven’t reached, a second brand before the first one sells at full price, or a new market before the old one pays for itself.
The quiz shows you the gap between the two, and the report tells you what to stop, what to start and what to do in the next 90 days.
